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CLIENTS :
Snapchat
Hyundai
Sprite
FORD
eBay
FOX
FX
Airbnb
Motorola
American Express
Keith Haring
Jean-Michel Basquiat
Ryan McGinness
WXYZ Jewelry
House of Waris
+ more
Anastasia Kouriatova is a Creative Director specializing in experiential marketing, partnerships, and culture-driven brand building. Beginning her career in the fashion and art worlds, Anastasia knew early on she wanted to create culture by connecting brands with creators. She managed international artist licensing for icons including Keith Haring and Jean-Michel Basquiat and oversaw sponsorships for MADE Fashion Week, laying the foundation for a career rooted in creativity, collaboration, and cultural relevance.
She later transitioned into experiential marketing, working across agencies such as Civic Entertainment Group, Crown + Conquer, The Visionary Group, and Rogers & Cowan PMK, where she helped bring large-scale brand experiences, entertainment launches, and live activations to life.
Now a Creative Director at Innocean, Anastasia leads the ideation, development, and execution of experiential activations, 360 campaigns, and long-term partnerships for Hyundai and Genesis. With a strong point of view on immersive storytelling, she oversees campaigns from concept through execution—integrating design, performance, community, and artistic layers to create emotionally resonant brand moments. Her work spans brands including Snapchat, eBay, Sprite, FOX, FX, and Ford.
After making the move from Philly to New York and to LA, Anastasia has doubled her bathing suit collection and grows her own tomatoes now. When she’s not creating cultural moments, you can find her scoping out some art shows or hiking around town.