I championed and brought to life Hyundai’s partnership with Mammoth Mountain, one of California’s most iconic destinations. Blending performance, adventure, and community, the partnership came to life through immersive on-mountain experiences, OOH media, resort shuttles, and purpose-driven programming that connected guests to both the landscape and the brand.
From branded touchpoints and interactive moments to family-focused initiatives, the activation showcased Hyundai vehicles as trusted companions for every season — capable, confident, and ready for adventure. The result was a multi-layered 360 always-on campaign with social, media, and experiential extensions that celebrated movement, exploration, and meaningful connection in the mountains.