For over seven years, I led creative direction for Hyundai’s partnership with the GLAAD Media Awards—helping evolve the brand’s presence from a traditional sponsorship into a platform that celebrates LGBTQ+ creativity.
In 2025, Hyundai marked 10 years with GLAAD, and our work focused on amplifying queer artists, filmmakers, and creators both on and off the red carpet. Through artist collaborations, memorable engagements, and creator-led storytelling, we used the awards as a stage to spotlight LGBTQ+ voices and culture.
The result: a long-running partnership that goes beyond visibility—turning a sponsorship into a creative platform built around representation, artistry, and joy. 🌈